For the first time in the K League, Daejeon Hana Citizen has introduced a large outdoor LED display board that can display high-definition digital content outside the stadium.
Daejeon was selected as a business team by participating in the “2023 Smart Stadium Construction” contest organized by the Korea Professional Sports Association. As part of the smart stadium construction project, a large LED electronic display board (19.6m wide 3.3m long / 1.38 million pixels) was installed on both sides of the entrance to the Nammun Plaza in Daejeon World Cup Stadium.
Previously, large banners were limitedly used as stadium branding and photo zones, but by introducing LED billboards, various information and contents can be dynamically and vividly expressed by using digital sources such as videos and images.
Daejeon will provide a variety of contents that can be created with fans through events such as publicizing and sharing fan stories, as well as promoting the club and players and providing information on the game. In addition, it is expected to have positive effects such as strengthening sponsorship benefits and attracting new sponsors through external electronic board advertisements.
Prior to the opening of this season, Daejeon has newly established a “W-Seated Sky Box,” a premium lounge where visitors can watch games in private spaces. In July, the company expanded 370 seats to specialize in smart stadiums as part of its project to build smart stadiums. The seats at the table (149 seats) in the E21 zone on the east side of the Daejeon World Cup Stadium have been expanded from 80 seats to 149 seats at the Hana Play Pub, and 152 standing table seats have been installed in the west (W21 and W26 zones) and the south (S21 to 22 and S24 to 25 zones). In addition, an F&B booth, “Hana Play Pub,” has been newly installed on the third floor of the stadium by utilizing idle space in the lobby of the S23 zone. Through this, various foods that can be accessed at specialty restaurants can be purchased in the stadium, satisfying the diverse food demands of visitors. 안전놀이터
Daejeon will continue to make efforts to create a more comfortable and enjoyable viewing environment in the stadium by listening to various opinions in the future.
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